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Nestle Aero

Aero begins nationwide search for the girls who graced its 1950s ads

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By Jennifer Faull, Deputy Editor

October 11, 2013 | 2 min read

Aero has launched a nationwide search to find the women who graced a print campaign in the 1950s.

The ads for the chocolate brand, which was originally owned by Rowntree’s before being sold to Nestlé in 1988, were part of a post-war campaign aiming to show that chocolate was for everyone, it wasn’t just a luxury item for the wealthy.

They commissioned an artist to create oil paintings of everyday women, thought to friends of the artist, with the slogan 'Different... For her, Aero - the milk chocolate that's different!'

Alex Hutchinson, archive curator at Nestlé said that the adverts presented a “completely different style to what the country was used to”.

“During the war everything was very stylised and cartoon like but for some reason they decided to make these adverts in a completely different way. Using oil paintings was unusual because they would have been expensive to reproduce, it would be the equivalent of having a poster made in gold leaf today,” he said.

He explained that Nestlé is now looking for the women who played such a huge role in keeping the brand alive after the war.

“The paintings are part of the history of our company and because we don't know who they are, we only know half the story,” he said.

“We don't know anything about these women who became the Aero Girls, and we would like to track them down. They will all be in their 80s now so this could be the last chance.”

Anyone who has information about the Aero girls should contact Nestlé archivists on 01904 321166.

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