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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

PC sales slump to lowest level since 2008

Global PC shipments have slumped to their lowest level since 2008 amidst continuing growth in the tablet market, according to the latest research from Gartner.

Over the three months to September shipments fell by 8.6 per from a year ago to just 80.3m units, racking up their sixth consecutive quarter of sales decline.

Moreover analysts project this decline will continue for the foreseeable future due to a combination of a loss in market share to tablets and smartphones and a weak economy encouraging businesses and consumers to hold off upgrading their equipment.

Mikako Kitagawa, principal analyst at Gartner , said: “Consumers' shift from PCs to tablets for daily content consumption continued to decrease the installed base of PCs both in mature as well as in emerging markets.

"A greater availability of inexpensive Android tablets attracted first-time consumers in emerging markets, and as supplementary devices in mature markets."

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