NHS bosses get an ear full over Reservoir Dogs campaign homage
NHS bosses have come under fire after seeking inspiration from violent Tarantino flick Reservoir Dogs, in which an undercover policeman’s ear is slice off, when filming a flu jab campaign.
The homage saw medics dress up as Mr Orange, Mr Pink and Mr White from the 1992 movie in a bid to persuade staff to get vaccinated against seasonal flu.
Threatening a Van Gogh’ian fate for anyone who failed to get the jab the medics spent a full 5 minutes re-enacting the torture scene in front of their camera.
The role playing extended to one medic Anthony Freestone, head of resuscitation at NHS Lancashire, dancing around a co-worker in a boiler room before pretending to inject him.
Other scenes depict staff in dark suits and shades stalking hospital corridors to dispense jabs.
Trust communications assistant Lee Rayner, said: “The video shows how a serious message can be driven home in a fun and innovative way.
“We wanted to raise awareness among staff about the importance of being vaccinated but we wanted the message to be delivered in a fun and engaging way.”