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Dunkin Donuts appoint Nexus/H to support UK launch

Bakery brand Dunkin Donuts has announced the appointment of Nexus/H to serve as its lead marketing and creative agency to oversee its UK launch.

The appointment will see the agency tasked with building on residual awareness of the brand as it seeks to re-launch in the UK with a new creative strategy.

Tom Poynter, managing director, Nexus/H said: “Dunkin’ Donuts is an innovative and successful brand, renowned for its coffee heritage, going back more than 60 years – we feel something no other leading restaurant brand can match.

“We’re really excited about this new venture with Dunkin’ Brands and are looking forward to helping to launch Dunkin’ Donuts in the UK whilst adding something fresh to this well-established, competitive market.”

Clare Starling, marketing manager, UK, Dunkin’ Brands, added: “Our growth is testimony to the fact that people around the world appreciate what Dunkin’ Donuts has to offer: high-quality food and beverages served all day in a friendly, fast environment at a great value. Having Nexus/H as our marketing partner in the UK will be a key component to our launch success in the country.”

A fully integrated campaign will be launched this November.

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