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BIMA D-Day kicks off: YouTube star Crabstickz challenges kids to submit videos on their digital ideas for judging at The Drum's Dadi Awards

Digital Day, or D-Day, is here and has been supported by famous YouTube blogger and teen comedian, Crabstickz, who has challenged the school pupils involved to submit a video to @BIMADDAY, for it to be judged at The Drum's Dadi Awards tonight.

D-Day is the annual initiative from BIMA in association with The Drum that promotes digital careers to thousands of young people across the UK by sending experts from top digital agencies into schools.

Following the success of BIMA D-Day last year, YouTube got involved and asked Crabstickz, a YouTube blogger with nearly 500,000 subscribers, to set the kids a challenge.

In addition to the practical digital tasks the pupils will take part in throughout the day, including app building and coding, they have been asked to film a six - 10 second video finishing the sentence: “I think the coolest digital idea in the world would be…”

They can act it out, film in groups or even use props. After uploading on to YouTube, a link should be sent to @BIMADDAY by 5pm for them to be pulled together for judging at The Drum’s Dadi Awards, an ceremony which celebrates digital excellence.

Prizes will be given out at the event, which takes places in London tonight, 10 October.

There are over 100 agencies and schools taking part in BIMA D Day.

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