Sellotape awards Christmas creative account to Brother and Sisters
Sellotape has announced Brothers and Sisters will develop and produce its Christmas TV ad and handle digital and press around the ensuing campaign following a four-way pitch.
The agency has been tasked with creating a TV and digital campaign to engage men and women who already consider themselves “wrapping professionals”.
“The key to winning the pitch was creating an idea that cut through the noise during the busy Christmas period and positioned the 'On-Hand Dispenser', which is a relatively new product in the Sellotape line up, as a gadget that no proper wrapper can live without. Essentially we wanted to own the gifting moment,” explained Andy Fowler, founder and ECD Brothers and Sisters.
The activity is due to launch in November and will run up to and including the Christmas period.
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