The Drum Awards for Marketing - Extended Entry Deadline

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By Angela Haggerty | Reporter

October 8, 2013 | 1 min read

Young’s has released a TV spot for its Homestyle Breaded Cod product.

The ad, created by Mother, was shot in Clovelly, North Devon, and got most of the locals of the small town involved as extras.

It uses the strapline “Just give us the fish!” and a statement from Mother said: “A raw, silly and celebratory emotion, we’ve encapsulated that homely feeling of smelling something lovely for dinner and wanting it now.”

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