Coral brings in Joe Calzaghe’s father for ‘Cornerman’ campaign
Coral has rolled out its new ‘Cornerman’ ad campaign, which centres around Enzo Calzaghe, the famous cornerman and father of boxing champion Joe.
Developed by DLKW Lowe with the aim of motivating the consumer to use Coral’s app and website to place bets, the 30-second ads have appeared on ITV and Sky.
“Blokes love to discuss whether they’re in the pub, at home or even on the move. Our app is a fantastic tool for customers to compare the odds and place wiser bets but with all of the noise being made by the competition we needed to work harder to stand out,” said Matt Prevost, marketing director at Coral.
“We wanted a campaign from DLKW Lowe that would stand out from the crowd, grab consumers’ attention and make them want to visit our app and/or website. The ‘Cornerman’ campaign does exactly that and fits in perfectly with our current ambitions as a brand.”
10 short films have also been created by DLKW Lowe to continue the campaign online.
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