Water Brands Group appoints Aberfield Communications to look after PR and social media
Water Brands Group, the owner and producer of Harrogate Spring Water and Thirsty Planet, has appointed Leeds-based PR agency Aberfield to manage its publicity.
Aberfield's Nina Hands with Water Brands' Nicky Reeve
Harrogate Spring Water was awarded 'Best In Class', at the British Bottlers Insitute Tasting Awards in 2011 and 2012, while Thirsty Planet has raised over £1.6m for water charity Pump Aid - a donation for every bottle purchased - giving more than one million people access to over 400 billion litres of safe, clean, drinking water across Malawi and Zimbabwe since its launch in 2007.
Nicky Reeve, marketing executive at Water Brands Group, said: “Having enjoyed record sales over the summer period, we’re now forging ahead with substantial development plans to further improve our position in the soft drinks market. Aberfield will help communicate this to our target audiences and take our overall brand profile to the next level.
“We also want to communicate the simplicity of Thirsty Planet and the efficacy of our relationship with independent charity, Pump Aid. Thirsty Planet’s contributions are fixed per bottle and completely auditable. We’ve now raised more than £1.6 million, all of which has gone directly to Pump Aid towards work on the ground in Africa. The focus is simply to get more people to ‘hydrate and donate’.”
Nina Hands, senior consultant at Aberfield, added: “Harrogate Spring Water and Thirsty Planet both have great back stories but have very different propositions. We’re proud to be representing both brands at a time of significant growth.”
Aberfield will look to expand on Water Brands Group's recent success, the company having recorded a 15 per cent year-on-year growth in profit for 2012.