Lindeman's launches million pound digital campaign as it looks to increase awareness in UK market
Lindeman's, the Australian wine brand owned by Treasury Wine Estates, has launched a £1m digital campaign, which will run online for 17 weeks.
The campaign is running in two stages, the first from now through to the end of October and then again in the spring, and will play on digital platforms including YouTube, BBC iPlayer, ITV.com and 4OD.
Brand business director Tim Barkey said: “We have identified an opportunity to target consumers from key demographic selected households between 7pm and 10pm.
"This allows us to cement the brand with that evening moment and use desktop, tablet and mobile pre-roll platforms to ensure that the first three ads that the consumers see in that time period are from Lindeman's.”
The activity, which uses the tagline 'It's the sun that makes it', is also being mirrored across Europe, from a film on Swedish television and digital activity in Finland and the Netherlands.