16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Lady Gaga album cover to debut on Clear Channel Outdoor digital billboards

Lady Gaga's latest album cover, for the upcoming ARTPOP, will premiere on mass media company, Clear Channel's digital billboards at 6pm GMT today (Monday 7 October).

Adverts will appear simultaneously in cities around the world, including London, Paris, New York, Mexico City, Barcelona and Los Angeles.

Fans will be encouraged to tweet their thoughts on the cover using the hastahg '#iHeartARTPOP', with a selection of fan tweets appearing in the background of the digital adverts.

The 'digital tease' of the album cover - designed by Jeff Koons - will be the first time an artist has combined fan social media engagement with a global out-of-home media event.

New portions of the album will be revealed every few minutes, with London alone playing host to 100 screens, including Oxford Circus, Holborn and Cambridge Circus.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.