Clemenger unveils National Australia Bank campaign
Clemenger BBDO Melbourne has unveiled its latest brand campaign for National Australia Bank, which premiered on network TV last night.
The TV spot utilises the strapline ‘More give, less take’, through the juxtaposition of heroes and villains from modern pop culture.
“Four years ago at NAB, we decided to take a stand and change our relationship with our customers – by abolishing over the limit fees, account keeping fees and dishonour fees. And as a result our customers have saved up to $2784 each because of the changes we’ve made, including abolishing fees and remaining competitive on rates,” said Gavin Slater, group executive personal banking at NAB.
The social media campaign utilises the hashtag #moreless.