Siemens, CBS Outdoor and London Transport Museum collaborate on exhibition imagining the future of the underground
Siemens in conjunction with London Transport Museum and CBS Outdoor UK have unveiled an exhibition showcasing future developments for metro-style trains and stations.
From 8 October, the exhibition in London – titled ‘Going Underground: Our journey to the future’ – will feature is a full-size mock-up of Siemen’s concept metro train which has been designed to address the demands of public transportation needs within cities.
It will also display some of the new technologies to help travellers and operators as well those who use the Metro as a means of advertising.
“London Underground’s rich advertising history stretches as far back as the Tube itself. And just as the locomotive has evolved, so we have made great strides in meaningfully engaging and interacting with commuters,” explained Jason Cotterrell, managing director of CBS Outdoor UK.
“This exhibition will demonstrate how advertisers are breaking new boundaries every day to capture commuters’ imaginations during an average of three minutes of downtime as they wait for the train. It is a fantastic opportunity to catch a glimpse of what treats we have in store for our urban audience in the future.”
Visitors can use a specially designed app to explore elements of the exhibition, which has been housed in a temporary ‘station’ building.
It is free to enter and will be open for a three month period at The Crystal in Royal Victoria Docks.
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