Multiscreen ad management company DG MediaMind has announced a partnership with revenue acquisition management platform Marin SEM to integrate their software to produce a “seamless” exchange of search marketing campaign data.
The collaboration has led to the creation of a ‘Channel Connect: SEM’ solution, which provides “discrepancy-free” integration between the Marin and MediaMind platforms.
Matt Ackley, Marin CMO, said: “With the improved Marin/DG MediaMind integration, discrepancies are a thing of the past.
“Now, the simplified conversion and attribution settings will save time and help create more accurate data for campaign planners and buyers to optimise campaigns.”
According to the companies, the Channel Connect solution eliminates the need to use duplicate conversion tags, therefore simplifying campaign set-up and maintenance processes.
Ricky Liversidge, CMO of DG, added: “Our goal is to make campaigns less complex so that forward thinking agencies and advertisers can accomplish more within their digital campaigns.
“Integrating our platform with Marin Software’s solution is an example of the value created for advertisers when technology partners are willing to cooperate and share data.”