William Hill has revealed a 126 per cent increase in mobile gaming revenue, with mobile accounting for 18 per cent over its gaming revenue during its third quarter.
The high street bookmaker saw group revenue increase by 10 per cent, it has claimed, during the 13 week period ending 1 October, although group operating profit was down by nearly a third (31 per cent) overall.
The digital side of the business was strong, with wagers made through online portal Sportsbook growing by 42 per cent, and football bets increasing by almost half (50 per cent) as mobile bets through Sportsbook grew by 115 per cent for the quarter.
Ralph Topping, CEO of William Hill, praised the growth of the online side if the business, despite the fall in profits.
"I am pleased with the progress we have made in our strategic development during the third quarter. Online Sportsbook staking growth goes from strength to strength, with growth in football wagering accelerating at the start of the new season driven by increased products, successful marketing and a strong focus on our prices and offers ahead of a World Cup year in 2014," he commented, adding that the company's "intensive attention" to the development of mobile online was yielding results.
He also said that the retail side of the business saw a "disappointing" July that was improving during the third quarter.