Spar launches new 'There for You' TV campaign
A new advert from retail chain Spar will make its television debut during tonight's episode of Emmerdale.
The 40-second ad, created by The Leith Agency and directed by Martin Wedderburn, shows a day in the life of a Spar employee and his regular customers. It ends with the strapline 'There for You'.
The TV spot is part of a campaign which will run until Easter and kicked off with Spar's sponsorship of the Lorraine programme, which will run until mid-December.
It also includes a full overhaul and relaunch of the Spar website and a shopper magazine, to be distributed to 1.6m households at the beginning of November.
Along with the brand campaign, from 10 October Spar will run tactical ads showcasing its range of food and drink products.
Spar UK head of marketing Philippe Rondepierre said: “Our launch TV advert will showcase the excellent work of our retailers, and emphasise the relevance of the Spar offer in the modern world.
“We also know from research that customers don’t realise the full extent of the range they can buy in our stores, including some of our most successful Spar brand products. We will surprise them with what they can find at Spar whist providing them with outstanding value.”
The launch TV ad is scheduled to air at around 19:15 this evening (Thursday 3 October).