Freesat launches new multi-platform campaign encouraging the nation to ‘think about it’
Freesat has launched a new campaign urging people think about the things they do that could easily be avoided.
The subscription-free satellite TV service worked with creative agency Now on the activity, which comprises TV, print, digital and direct mail, supported with a brand new website.
The 30-second TV spot, premiering across all ITV, Channel 5 and UKTV channels and on 7 October, has been titled ‘Us Humans’ and features a series of scenarios showing the many things we do every day that could easily be avoided – from opening a car door into a lamp post to getting stuck in a revolving door. One such scenario is paying unnecessarily for television when there's an alternative in Freesat.
The ad runs with the strap line: ‘Subscription Free Satellite TV. Freesat. Think about it’.
“Everyone can relate to those everyday things that we all do without thinking, things that could easily be avoided,” explained Freesat marketing director Paul Gilshan.
“Our new TV campaign encourages consumers to think about the choices they have with their TV – quality programming, and a wide variety of channel choice plus great features like pause, rewind, and record alongside On Demand and Roll Back TV all for free with Freesat means that customers don't have to be out of pocket.”
He added: “This is a really exciting time for Freesat and the combination of a relatable TV ad, an impactful in-store and print campaign plus significant investment in digital will help us to continue to go from strength to strength.”
Alongside a print creative dominated by big headlines in bold text, the TV service has developed a point-of-sale to provide in-store stand out.
Digitally, customer testimonials have been screened on tablets at point-of-sale and throughout the newly relaunched website.
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