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Agencies 4 Growth Festival Logo

Coral teams up with Geordie Shore star for new social media campaign

Bookmaker Coral's new social media campaign features Goerdie Shore's Holly Hagan stripped off with her modesty hidden only by a giant coin.

The stunt comes in honour of a new promotion from the Nottingham-based bookies, which gives punters two opportunities to win £1m from a £1 bet.

Marketed as a response to today's rise in the price of Lottery tickets, 21 year-old aspiring singer and glamour model Hagan also posed in a Middlesbrough FC kit in honour of the team she supports.

Coral attracted negative headlines last month when a customer was denied a £9,000 jackpot because the bookies had given him the wrong odds, though this seems not to be having too adverse an affect on business as the Nottingham-based company announced today that it has now taken over one million £1 bets on their new Football Jackpot pool - which offers customers a chance to win £1,000,000 for predicting 15 football results.

The bookmaker has also announced an exclusive partnership with the Health Lottery, which gives customers the opportunity to win up to £1,000,000 for a £1 bet on the Health Lottery numbers.

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