Bookmaker Coral's new social media campaign features Goerdie Shore's Holly Hagan stripped off with her modesty hidden only by a giant coin.
The stunt comes in honour of a new promotion from the Nottingham-based bookies, which gives punters two opportunities to win £1m from a £1 bet.
Marketed as a response to today's rise in the price of Lottery tickets, 21 year-old aspiring singer and glamour model Hagan also posed in a Middlesbrough FC kit in honour of the team she supports.
Coral attracted negative headlines last month when a customer was denied a £9,000 jackpot because the bookies had given him the wrong odds, though this seems not to be having too adverse an affect on business as the Nottingham-based company announced today that it has now taken over one million £1 bets on their new Football Jackpot pool - which offers customers a chance to win £1,000,000 for predicting 15 football results.
The bookmaker has also announced an exclusive partnership with the Health Lottery, which gives customers the opportunity to win up to £1,000,000 for a £1 bet on the Health Lottery numbers.