By Jennifer Faull | Deputy Editor

VCCP

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aunt bessie's article

October 3, 2013 | 1 min read

Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP.

The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits.

The TV campaign has been supported by a sponsorship of The Chase, the ITV quiz show, as well as online activity.

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