See what's on at The Drum

Aunt Bessie’s rolls out new ‘Home Bake Yorkshire’ spot from VCCP

Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP.

The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits.

The TV campaign has been supported by a sponsorship of The Chase, the ITV quiz show, as well as online activity.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy