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Lego Seat Soreen

Account Round-Up: Coleman's, Lego, Soreen, Seat, Gocompare, Shell, L'Oreal, B&Q, and more


By Jennifer Faull, Deputy Editor

October 3, 2013 | 5 min read

Welcome to The Drum's weekly new business round-up, covering the accounts that have been won, lost, or are under review. This week's features: Univelver brand Coleman's, Lego, Soreen, Seat, Gocompare, Shell, L'Oreal, and B&Q.

Accounts Under Review

Unicef UK is in talks with a number of creative agencies about a brand project in the UK as it looks to "engage new audiences with its life-saving work for children."

Coleman's £5m advertising account, currently held by Karmarama, is under review.

Lego has begun the search for an advertising agency ahead of a global campaign. Several UK agencies are reportedly involved in the process.

The View from the Shard, the London tourist attraction, is looking for a creative agency to work with in 2014. It launched earlier this year with creative work produced by M&C Saatchi, it is not known if the agency is involved in the pitch process.

Account Wins

Soreen has appointed The Red Brick Road as its advertising agency to handle an upcoming £3m+ campaign following a four-way-pitch involving Mother, Cheetham Bell JWT and BMB. The appointment will see The Red Brick Road tasked with handling the brand’s strategic thinking and planning, with Soreen understood to be planning to release new products in the near future.

Lloyds Banking Group's digital account has gone to Razorfish as the group looks to develop the suite of digital products across its brands.

Seat, the Volkswagen brand, has appointed Lowe + Partners subsidiary Lola Madrid and Huge London to handle its pan-European marketing. Seat announced a review of the account back in April and is understood to have wanted an agency based in Spain rather than a network office. Grey London previously handled the £12m UK account, with the pan-European account serviced out of the agency’s London and Barcelona offices, where Huge plans to set up a joint team.

Gocompare has handed its £40m advertising account to Fold7. The agency won the account following a pithc involving incumbent Dare and Rainey Kelly Campbell Roalfe/Y&R

Centrepoint, the charity for young homeless people, has appointed Mediacom to handle its media account after a competitive pitch. Starcom has held the account since 2009.

Under Armour has appointed Droga5 New York to lead the creative advertising for its Women’s brand. Droga5 will work with Under Armour’s internal creative team and other agencies, which in the past year have included Humble, Hush, Fallon and Red Tettemer.

Shell has handed Wunderman UK its global CRM account. The account, believed to be worth arount £30m a year, was previously held by Dunnhumby. It is expected that Wunderman will bring in new staff to work on the business.

L’Oreal has announced the appointment of creative agency Wolfpack to work on a project for its male beauty product range. The agency, part of Zak Media Group, has been appointed to work on the L’Oreal Paris Men Expert range.

Rakuten-owned entertainment company has appointed UM London to handle its £3m planning and buying account. UM London will work alongside McCann Barcelona on campaign development.

Grant's whisky has appointed Inferno to handle its advertising account. The agency beat VCCP, Ogilvy, BSUR and Fred & Farid to win the whisky brand, and will now work with Grant’s global and local brand teams to develop a communications platform to help re-ignite the brand in established markets and drive it across Latin America, Africa and Asia. A multi-media campaign is expected to launch in the first half of 2014.

B&Q has announced Zone as its digital content and social business agency, tasking them with focusing on digital content while working with its in-house team on social media and seasonal campaigns. The agency will work alongside B&Q's existing creative and media buying and planning agencies, Karmarama and MEC Global.

Bordeaux wines has handed its £8m global creative account to Isobel following its previous work with the UK business.

Microwave meals brand Taste Inc has appointed Cheetham Bell JWT (CBJWT) to handle brand strategy, advertising, social media and SEO work. The brand has briefed CBJWT with help it to promote its range of 12 products – including burgers, sandwiches, baguettes and ciabattas – as ‘Good Food Fast’ and its first marketing campaign will focus on a ‘Doing something good in 90 seconds’ strapline.

Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points.

The Edrington Group has appointed Equator to create a website for its premium rum brand, Brugal as it looks to expand in the UK market. The agency has been tasked with creating a global brochure site, showcasing the Brugal range and its heritage, which will be tailored with local market content and language.

CBS Outdoor UK, has been appointed to install and manage the digital advertising estate at London Designer Outlet.

Sky Betting and Gaming has appointed Epiphany to handle SEO strategy for the Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands. Epiphany has been hired to build revenues across the group’s brands and will also manage earned media and off-page creative.

Lego Seat Soreen

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