Wuaki.tv appoints UM London to handle £3m planning and buying account
Rakuten-owned entertainment company Wuaki.tv has appointed UM London to handle its media planning and buying account.
Appointment: UM London will handle planning and buying
The cloud-based company allows users to watch their choice of entertainment via computer, Smart TV, tablet or games console and aims to build awareness of the brand in the UK.
Richard Oliver, head of investment at UM London, said: “Wuaki.tv offers a great proposition in a world in which technology and devices are becoming increasingly prominent.
“We’re very excited about working with them to build their profile here in the UK.”
UM London will work alongside McCann Barcelona on campaign development, with a source close to the account revealing that it has a budget of £3m.
