SSE names team behind Hydro 'brand activation' campaign - Frame, Material and XYZ
Scottish and Southern Energy (SSE), the 'big six' company responsible for Glasgow's newest entertainment venue - commonly known as The Hydro - has announced that a team of three creative agencies will lead a 'brand activation' campaign with the aim of helping the energy giant capitalise on its title-sponsorship of the latest addition to the Glasgow skyline.
Earlier this week, the £125m venue opened its doors for the first time, when Nathan Kosky, senior director of sales, global partnerships at AEG speaking to The Drum about the £15m naming rights deal.
Creative communications company Material UK has been working on PR and content, with the agency's managing director Gillian McCormack describing the brief as "an exciting project and it has been refreshing and rewarding to collaborate so closely with the other agencies, from the planning stages right through to the delivery."
Also based in Glasgow, advertising and design agency Frame has overseen design elements, signage, above-the-line and digital and XYZ, the London-based brand experience agency has organised events and recruitment of ambassadors around the venue, with creative director Paul Stanway describing the experience as "a rare opportunity to contribute toward such an important moment in a city’s cultural landscape, and we’re relishing the chance to be involved.”
The SSE Hydro opened on Monday (30 September) with a concert by seasoned entertainer Rod Stewart, and both venue and gig generally garnering positive reviews.
