The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Andy Murray Tennis

Andy Murray appoints Aesop to create brand identities for the tennis star and new company 77

By Angela Haggerty, Reporter

October 2, 2013 | 2 min read

Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch.

Appointment: Aesop will create two brand identities

The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points.

Martin Grimer, executive creative director at Aesop, said: “His Wimbledon success secured a new chapter for British tennis.

“For us, winning the opportunity to create and narrate his story and deliver an iconic identity for both him and his company is a grand slam.”

Murray’s 77 company was given the title because Murray was the first British man to win Wimbledon in 77 years, a victory he won on the seventh day of the seventh month.

Andy Murray Tennis

Content created with:


Aesop - A creative agency powered by narrative thinking 

A lot of agencies talk about storytelling. And, at face value, it’s what all advertising agencies...

Find out more

More from Andy Murray

View all


Industry insights

View all
Add your own content +