Google is set to host the first ever YouTube Music Awards, which will include performances from artists such as Eminem, Lady Gaga and Arcade Fire.
The world’s most popular video-sharing site will be honouring the artists it has helped propel to stardom in the first ever YouTube Music Awards.
The 3 November ceremony in New York will be the climactic spectacle in a chain of musical events taking place in Seoul, Moscow, London and Brazil.
It's been revealed that the ceremony will feature performances from Lady Gaga, Eminem and Arcade Fire, who have each achieved notable success on YouTube, with their videos among the most watched in the site’s history.
Taking place at Pier 36, under the creative direction of Oscar nominee Spike Jonze, the celebration will also feature slots from artists who initially found fame on YouTube, including violinist Lindsey Stirling, and pioneering musical experimentalists, CDZA.
Vice and Sunset Lane Entertainments will act as the show’s executive producers, while actor Jason Schwartzman – known for roles in Funny People and Scott Pilgrim Vs The World – will host.
Commenting on the awards, Danielle Teidt, Youtube’s vice president of marketing, said: “From catalyzing careers and pop culture phenomena to propelling a song’s rise to #1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry. We’re thrilled to celebrate our fans and the music they love with a whole new kind of awards show – the first-ever YouTube Music Awards - judged by you.”
Nominees will be announced on Thursday, 17 October and will be chosen based on views and shares, while winners will be decided by a public vote which will take the form of shares across social media.