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B&Q appoints Zone to handle digital and social activity

B&Q has announced Zone as its digital content and social business agency.

Zone has been tasked with focusing on digital content while working with its in-house team on social media and seasonal campaigns.

"We have some ambitious challenges at B&Q to connect with customers even further and inspire Britain into reviving their 'unloved rooms',” said David Hutchinson, B&Q marketing director.

“In essence, we aim to make better homes and better lives a reality for our customers and our digital communications need to reflect this. We believe Zone will be the right partner on our journey of helping our customers improve their homes."

The agency, which already serves clients including Coca-Cola, BT, Tesco, Channel 4, Shelter and The Nike Foundation, will work alongside B&Q's existing creative and media buying and planning agencies, Karmarama and MEC Global.