The Drum Awards for Marketing EMEA - Awards Show

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By Angela Haggerty, Reporter

September 30, 2013 | 1 min read

A hard-hitting advertising campaign showing real pictures of women’s breasts affected by cancer in a bid to raise awareness has been banned in New Zealand.

The ad, created by the Leith Agency, starred Elaine C Smith and highlighted a range of lesser known signs and symptoms of breast cancer.

Despite a 50 per cent increase in the number of women contacting their GPs in Scotland following the campaign, New Zealand’s Commercial Approval Bureau (CAB) advised health campaigners that nipples were not allowed in TV adverts.

The New Zealand Breast Cancer Foundation had planned to show the advert as part of a 'Naked Truth' campaign.

The Drum contacted CAB and was awaiting a response at time of publication.

Cancer Research Elaine C Smith

Content created with:

The Leith Agency

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