Ad of the Day: National Lottery - I Heard a Story

The "life-changing" National Lottery is presented in musical form here; starting with a single voice as the day dawns. More and more people join in, explaining through song how the jackpot's bigger and "there'll be more winners than had hot dinners". This seems likely to arouse renewed interest in the lottery. Cheerful enough for a Monday for certain anyway.

Agency: Abbott Mead Vickers BBDO

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