Design

Margaret Thatcher memorabilia The Maggie Collection created for Conservative Party conference

By Stephen Lepitak | -

September 29, 2013 | 3 min read

The Maggie Collection, a range of memorabilia designed to remember the legacy of the late Prime Minister Margaret Thatcher, has been created for the Conservative Party conference in Manchester this week.

Created by design agency Spring, the collection will feature some of the late Conservative leader’s most iconic images and phrases, with photographs combining pen and ink illustrations set against the Conservative party’s signature colour, blue.

Work has included a canvas bag featuring an image of one of the Iron Lady’s Launer handbags and a blue Oyster card that bares the quotation; ‘You may have to fight the battle more than once to win it’.

Scott Seamn-Digby, commercial director for the Conservative Party, explained that it had been working with Spring in developing ideas since 2009.

"Senior people within the party took seconds to agree the project once they saw Spring’s recommendations, and we’re delighted at the way the launch has gone and been received,” he revealed.

Erika Clegg, co-founder of Spring, explained that the range was created in a manner that it was hoped, would have “amused and gently flattered” the late Baroness, who died earlier this year.

“Our goal was to honour this important brief and Margaret Thatcher’s future position in the public psyche by stripping away some of the charactures that surround her,” she continued.

“We selected quotations which demonstrate her warmth, moral view and motivation. The images we chose show her as a young woman, just starting out in her political career; as a stateswoman, in a classic formal portrait; and as a lively character, waving energetically to a crowd.”

Also included in the range will be mugs, t-shirts, postcards and bags from the shop stand within the conference and online at ‘Maggie’s Shop’.

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Spring is a strategic communications design agency.

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