VideoLab unveiled in an initiative between YouTube, Wildfire and Newcast

VideoLab, a new initiate between branded content network Newcast in collaboration with YouTube as well as Wildfire, Google’s social marketing software provider, has launched with the aim of driving online video.

Devised by ZenithOptimedia’s specialist branded content network Newcast, the programme looks to help clients develop more effective video content as part of their integrated communications.

“Brands that create and distribute ‘online-native’ video content, not just advertising, are discovering that it is one of the most effective ways to engage and excite consumers.” Mark Waugh, global CEO for Newcast, said.T

“Through VideoLab, we will help more brands harness the power of such content, by developing sustainable video content strategies that specifically build social engagement and deliver against hard business goals. We are delighted to be uniquely accessing the combined power of YouTube and Wildfire to build this important programme for our clients.”

Newcast will combine YouTube and Wildfire’s services and structure with content strategy thinking to create the bespoke VideoLab workshops for each client. The sessions will be hosted in YouTube’s London and New York offices.

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