Tesco dumps ‘Psycho Ward’ boiler suit in wake of consumer backlash
Tesco has joined its /news/2013/09/26/asda-pulls-mental-patient-halloween-costume-wake-twitter-storm">grocery rival Asda
The latest stushie centred on an orange jump suit with ‘Psycho Ward’ stamped on the lapel’ and ‘committed’ printed on the back and came complete with a syringe accessory.
An accompanying sales pitch read:“"Dress up as the most thrilling psycho killer character of all time in this Psycho Ward costume, consisting of a bright orange, long-sleeved boiler suit with zip fastener to front, 'Psycho Ward' printed on the chest. The same words [are] printed on the back in larger letters with a prominent 'Committed' stamp just below."
Charities and campaigners were quick to criticise the poor taste garment, pointing out that it portrayed a harmful and discriminatory view of those with a mental illness.
In a statement, Tesco said: "We are really sorry for any offence this has caused and we are removing this product from sale."