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Seat’s appoints Lowe subsidiary Lola Madrid and Huge London to pan-European brief


By Stephen Lepitak, -

September 27, 2013 | 1 min read

Seat, the Volkswagen brand, has appointed Lowe + Partners subsidiary Lola Madrid and Huge London to handle its pan-European marketing.

Seat announced a review of the account back in April and is understood to have wanted an agency based in Spain rather than a network office.

Grey London previously handled the £12m UK account, with the pan-European account serviced out of the agency’s London and Barcelona offices, where Huge plans to set up a joint team.

The Drum contacted Seat and was told a press release was being prepared but refused to confirm the appointment or comment further.

Lowe and Partners have not returned a request for comment, while Huge has also declined to comment.

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