The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Seat Account Win

Seat’s appoints Lowe subsidiary Lola Madrid and Huge London to pan-European brief

Author

By Stephen Lepitak, -

September 27, 2013 | 1 min read

Seat, the Volkswagen brand, has appointed Lowe + Partners subsidiary Lola Madrid and Huge London to handle its pan-European marketing.

Seat announced a review of the account back in April and is understood to have wanted an agency based in Spain rather than a network office.

Grey London previously handled the £12m UK account, with the pan-European account serviced out of the agency’s London and Barcelona offices, where Huge plans to set up a joint team.

The Drum contacted Seat and was told a press release was being prepared but refused to confirm the appointment or comment further.

Lowe and Partners have not returned a request for comment, while Huge has also declined to comment.

Seat Account Win

Content created with:

lowe and partners worldwide

Find out more

Grey EMEA

Find out more

More from Seat

View all

Trending

Industry insights

View all
Add your own content +