Samsung has launched a cinema advertising campaign to promote its S9C OLED Smart TV.
The ‘Life in Every Pixel’ ad, created by Cheil UK, will run across UK cinemas until late November 2013.
Logan Wilmont, executive creative director at Cheil UK, said: “The ad isn’t about features and technology, but the emotional response that technology creates.
“It focuses on the fact that this breakthrough design and technology creates even more natural images that gets you closer, that you’re more enveloped by every image.”
The ad was shot on location in Ecuador.