Ad of the Day: Mercedes-Benz 'Chicken'
We haven't seen anything that's made us smile like this in a long time. Just what inspired the surreal mix of chickens and Diana Ross to demonstrate motion stability? It's beautifully simple: a single idea, ingeniously presented, showing a whole new dimension to the brand's personality. Is this Mercedes' 'Gorilla' ad?
Agency: Jung von Matt (Stuttgart)
Creative Director: Lucasz Brzozowsk / Robert Herter
Creative: Lucas Rocha Osis
TV Producer: Christoph Koehler
Production Co: BigFish (Berlin)
Director: Daniel Warwick (repped by Hungryman)
Producer: Emilia Schardt
Executive Producer: Uwe Spiller / Andrea Roman
Photography: Michael Schreitel
Production Designer: Claudia Sembach
Production Manager: Daniel Späth
Post Production: Candy Mountain
Grading: Uncle Berlin
Editing House: BigFish (Berlin)
Editor: Marty Schenk