Workplace Giving UK’s new scheme, The Big Charity Whip Round, has unveiled its brand identity.
Created by Design Culture, the identity was launched at the employee benefits show this week, as the new scheme encourages employees to give the odd pennies on their pay cheque each month to charity.
Design Culture has worked with Workplace Giving UK for over seven years.
Director Kristen Streten said: “We wanted the identity to convey the brilliant simplicity of the new scheme. Even though we’re talking about giving tiny amounts individually, if we all give together in this way, we can make a real and lasting difference to charities. It’s what makes signing up to The Big Charity Whip Round pretty hard to say No to.
“The palette is candy coloured and the overall feel to the identity is fun, friendly and engaging. Supporting brand elements include a series of retro feel message stamps and a bespoke typeface, drawing from the logo, has been developed for use.”
The agency was tasked to create an identity that would stand apart from Workplace Giving UK’s core scheme.