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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Radio listeners ignoring digital sets in favour of traditional analogue devices

Radio listeners are refusing to embrace the digital age according to new figures released by Ofcom, which show that two thirds of all radios sold in Britain over the past year were traditional analogue sets.

A total of 1.9m digital radios have been bought since mid-2012, a figure which has flatlined from the same figure from 2009.

Just fewer than half of all UK adults own a DAB set and the proportion of listening hours accrued through digital mediums stands even lower, at 33.9 per cent.

Separate research published by the communications regulator found widespread scepticism over the need for digital services, with six in 10 stating that they felt ‘no need’ to upgrade and 39 per cent asserting that they were happy with ‘existing services’.

The government is currently mulling when to set a date for a full digital switchover, something which will not take place until the proportion of digital listening tops 50 per cent.

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