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Millets apologises for ‘out of line’ tweet about Arsenal player Ozil

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By Ishbel Macleod, PR and social media consultant

September 26, 2013 | 2 min read

Millets has deleted and apologised for a tweet joking about Arsenal player Mesut Ozil’s appearance during an Arsenal Twitter takeover, where fans were invited to tweet using #AskOzil.The outdoor brand tweeted ‘does our 20 per cent off all clothing offer not make your eyes bulge with disbelief?’However, the brand then deleted the tweet and admitted that it was ‘out of line’.

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