Mark Sinnock joins M&C Saatchi as UK group chief strategy officer
M&C Saatchi has appointed former Asda marketer Mark Sinnock to the role of UK group chief strategy officer.
In taking on the role, Sinnock has returned to the UK, having spent four years in Asia where he held the role of Regional CSO across two WPP networks – Ogilvy & Mather Asia Pacific Group and Bates CHI & Partners.
“Mark brings inspiration, thought leadership and a digital point of view from a global background across several key industries. His appointment is a vital completion of our management team line-up, and will add further momentum to the growth and evolution of the agency,” said Lisa Thomas, CEO at M&C Saatchi Group.
Mark has also held positions at Fallon London and ASDA.
As Fallon CSO he led the planning across the business, developing the strategy for the Sony portfolio, including the ‘Sony Balls’ campaign.
He then joined as Asda as marketing director, where he led the team to deliver the world’s first ‘Price Guarantee’ initiative.
Sinnock added “Exciting times ahead. M&C Saatchi is one of the most progressive groups in London with a phenomenal and diverse talent pool, an enviable client list, and a real desire to unlock the commercial potential of creativity. I look forward to working with the team to take the business to the next level.”
He will begin working at M&C Saatchi at the end of the year.
For the other major appointments of the week read The Drum's 'People on the Move' round-up.
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