Manchester City Football Club has today announced the launch of 10 new international Twitter accounts, so fans can follow the latest updates in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
The move comes just months after MCFC unveiled a multilingual website rollout.
“As the Club continues to attract fans from across the world and our global community grows, it’s important to find new ways to connect and engage with them in order to build deeper relationships.,” Diego Gigliani, director of marketing, media and fan development for Manchester City Football Club, said.
“Translating our website into 13 languages was one step on this journey – creating another ten Twitter accounts is another.
“It’s incredible to think that fans from countries as far away from Manchester as Argentina, Indonesia, Russia or Korea will now receive tweets with Club news, videos, competitions, match-updates in real time, in their own language and typically in the palm of their hands.
“Twitter has played an integral part in the Club’s online growth in recent years, providing the Club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.”
This comes at the same time as Liverpool MD Ian Ayre told a business breakfast that his club is set to launch an official Chinese website to help the football club ‘achieve a competitive advantage on and off the field’.