Modern Marketing

"London loves New York and New York loves London" - Boris and Bloomberg agree renewed city marketing partnership

By Stephen Lepitak | -

September 26, 2013 | 3 min read

The Mayor of New York, Michael Bloomberg and Mayor of London, Boris Johnson, have renewed a deal to develop a promotional campaign, exchange advertising and share best practice in tourism, including a partnership promotion with British Airways.

The partnership, originally agreed four years ago between tourism organisations NYC & Co and London & Partners, will see an exchange outdoor media buying advertising space, worth $320,000 and best practice in marketing and tourism techniques.

Johnson said: “Let’s shout it out loud: London loves New York and New York loves London, and as big, bold cities, tourism has a vital part to play in the prosperity of each. As the global economy emerges from this economic downturn, our goal is to build on the mighty reputations of each as preeminent destinations for culture-hungry visitors.”

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Meanwhile, Bloomberg commented: “Mayor Johnson and I have long championed the need for municipal governments to diversify their economies and maximize opportunities to support small businesses and cultural institutions. Encouraging tourism development was one of our first initiatives together, and renewing and enhancing those commitments will be pivotal to the continued vibrancy of these two world-class cities.”

To mark the deal, British Airways has begun to offer special travel packages between the two cities until 2 October.

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