Clark Kokich, the chairman of Razorfish, has announced his departure from the digital marketing agency to take on the role of chief strategy officer at mobile advertising company, Marchex.
"What Marchex is doing solves a huge problem for marketers," Kokich said, explaining that he sees the same parallel happening now with the rapid shift from desktop to mobile as he did with the migration to online advertising. "Phone calls will be one of the leading performance drivers in mobile and local marketing. The combination of Marchex's proprietary Call Analytics technology and its Pay For Call business model creates a gigantic opportunity for us to own this space."
In his new role, Kokich has been tasked with working closely with Marchex executives to help accelerate overall business progress as well as with the company's sales and client-development teams.
"Clark's unique skills, insights and experience with transformative markets, combined with his deep understanding of sales, client development and marketing, is precisely what we need as we look to accelerate our opportunity with mobile and call advertising," said Russell Horowitz, CEO and chairman, Marchex.
As well at the recent role of chairman, Kokich held the roles of CEO and president at Razorfish. During his tenure, he expanded the company's reach by using technology to drive advertising performance for some of the world's largest companies. He also oversaw strategic direction at Razorfish, helping to grow the company from pre-IPO status in 1999 to more than $600m in annualised sales, before it was acquired by Microsoft in 2007.
His move from agency to the ad tech side follows global CEO of Razorfish, Bob Lord, joining AOL Networks as CEO. Lord announced his departure back in July.