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Blippar

Blippar launches Blippbuilder to allow publishers to build AR experiences

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By Ishbel Macleod, PR and social media consultant

September 25, 2013 | 1 min read

Blippar has announced the launch of Blippbuilder, which will allow publishers to convert editorial material into augmented reality content.

The simple tool will let publishers make a more digital experience by uploading an image, activating the content and publishing.

Ambarish Mitra, CEO and co-founder of Blippar, said: “Since publishers know their readers better than anyone else, we believe it is important to place Blippbuilder directly in their hands. The addition of augmented reality to the print media landscape is a natural evolution of the industry. We’re proud to play a founding role in merging the print and digital worlds to create a sustainable option for publishers worldwide.”

Blippbuilder also gives publishers access to an analytical dashboard with data designed to easily track and measure the success of each editorial and advertising campaign.

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