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Ladbrokes Virgin Active Ginsters

Account Round-Up: Ladbrokes, RWE, Virgin Active, Ginsters, Ebay, Harveys, Pernod Richard and Arla Foods


By Jennifer Faull | Deputy Editor

September 25, 2013 | 4 min read

Welcome to The Drum's weekly new business round-up, covering the accounts that have been won, lost, or are under review. This week's features; Ladbrokes, RWE, Virgin Active, Ginsters, Ebay, Harveys, Pernod Richard, Arla Foods, and Morphy Richards.

Accounts under review

RWE, Npower's German parent company, has kicked off a group-wide review of its media accounts across Europe. The review has included Npower's £5m offline media business, currently held by Vizeum who have been invited to pitch.

Bookmaker Ladbrokes has placed its multi-million pound advertising account up for review. The account has been held by SapientNitro, who have been invited to pitch, since its appointment as lead creative agency in July 2011, its first advertising account at the time.

Ginsters, the pastry brand, is reviewing its advertising account following a split from Grey London. Grey had held the account since 2010, creating campaigns including 'Man Plea'.

Virgin Active is on the hunt for an ad agency, having until now developed campaigns in-house in consultation with The Brooklyn Brothers.

The overseas direct and social marketing account for the Open University is out to tender, with interested parties given until the end of October to submit an RFI. Its accounts with UK agencies, TMW, MRM Meteorite and Jaywing, will not be affected.

Ebay is reviewing its European media business. Carat currently holds the media planning and buying account while Fetch handles its mobile media and creative.

Account Wins

Npower has appointed McCann Manchester as its lead creative agency ahead of a "customer-centric" marketing push.

Harveys, the furniture specialist, has appointed Uber to handle its £18m ad account. Uber handled the account for rival furniture brand DFS from between 2003 and 2011. It is understood that the media planning and buying account, which Walker Media was appointed to last year, will not be affected by the move.

Ideal Weight has announced the appointment of Publicasity to handle its PR and drive awareness of the brand.

Absolut and Malibu parent company. Pernod Richard, has appointed Havas Media to its £6.9m media planning and buying account in the UK. Incumbent, Vizeum, held the account for seven years and made it to the final stages of the pitch process.

Wieden + Kennedy London has won the Arla Foods global advertising account. It was the only agency invited to pitch, having worked with Arla's Lurpak brand since 2006.

Prisoners Abroad has appointed Curzon PR to handle strategy and media relations, ahead of its 35-year anniversary.

Morphy Richards has announced the appointment of Savvy Marketing following a three way pitch. Savvy, which had been invited to pitch, will be responsible with assisting Morphy Richards with brand planning and development to ensure it is consistent with its strategy.

Butterfly Gandhimathi Appliances has appointed MEC India to handle its account following a three-way pitch.

Dulux owner Akzo Nobel UK has appointed Initials Marketing to handle its below-the-line account following a competitive pitch. The agency will create retail and trade campaigns for the decorative paints and chemicals manufacturer, which also includes brands such as Cuprinol and Hammerite in its business.

Air Canada has elected JWT Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying.

Meanwhile JWT London has won's CRM account. The win does not affect Adam&Eve/DDB who currently handle the brand's advertising. Manning Gottlieb OMD manages the media planning and buying.

The Tron Theatre has appointed JamHot as its retained agency for design and creative work following a five way pitch.

TK Maxx has appointed Exponential for its first ever cross-platform ad campaign.

Ladbrokes Virgin Active Ginsters

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