Yorkshire Building Society has launched a fully integrated campaign, focused on its low-rate mortgages.
Devised by BJL, the activity has comprised radio, press, online, outdoor and in-branch activity, which was activated today, 24 September.
Across all mediums, the campaign targets a more specific audience with a tailored message around home ownership. The messaging revolves around the concept of opening new doors for aspiring homeowners and movers, while referencing the building society’s history of helping customers to buy their homes.
“Having benefitted from a fantastic brand campaign over the past year with “Built on Trust”, we’re pleased to be working with BJL once again on further integrated activity,” explained Anna Higgins, customer acquisition manager at Yorkshire Building Society. “We’re seeking to remind both current and prospective customers of the role Yorkshire Building Society continues to play in some of the most defining moments of their lives.”
The work has been rolled out across Scotland, Wales, Tyne Tees, Granada, and Yorkshire & Humber, with media strategy handled by Universal McCann, Birmingham.