Puma has announced that Usain Bolt has renewed its endorsement contract with the sporting wear company.
The renewal will see the runner partnered with Puma beyond the 2016 Olympic Games in Rio.
Bjoern Gulden, CEO for Puma, said: "Usain Bolt has been a partner of Puma since he was sixteen years old. With our support, he grew from a young athlete with huge potential to a World and Olympic Champion, claiming the title of the World's Fastest Man. We are very proud to extend our sponsorship contract with him because Usain is the perfect ambassador of the Puma brand. He will play a crucial role in our future product concepts as well as brand communications leading towards the Olympic Games in Rio 2016 and beyond."
Bolt has been training and competing in Puma since 2003.
“Puma has been with me since the very beginning,” Bolt said. “They recognised my talent at an early age and have supported me throughout, especially in the early years when I had some difficult times due to injuries. Their work and commitment to Jamaica is also very important to me. I have always been very happy to be a part of the Puma family, I am proud to represent them and delighted to continue with them for the years ahead.”
As part of the endorsement deal, Bolt is set to be the focus of product initiatives and brand marketing communication for Puma in 2014 and beyond.