Channel 4 signs Schwartz sponsorship deal for UKTV’s Good Food channel
Channel 4 Sales has signed a sponsorship deal with Schwartz which will see the online recipes site sponsor ‘Cooking Inspirations on Good Food’ on UKTV’s Good Food channel.
Commencing immediately for a period of six months the partnership will cover 30 hours of content a week on the channel with TV idents and a dedicated Schwartz Cooking Club Hub on the Good Food website.
This will play host to a series of ‘how to’ instructional videos, supported by social media channels such as Twitter and Facebook.
Rob Ramsey, partnership leader at Channel 4 said: “This new partnership is a great example of how advertisers can align themselves with like-minded popular lifestyle brands like Good Food on a truly bespoke combined TV and digital campaign.”
Paola Bassi at Schwartz said: “The Good Food Cooking Inspirations sponsorship is a great opportunity for Schwartz to appeal to our strategic consumer target by leveraging the inspirational nature of the sponsorship strand and the seasonal recipes that use our herbs and spices range.”
Steve Parker, MD, MediaVest said: “We are delighted to have negotiated this partnership between Schwartz and Good Food. We believe that their combined force will be extremely beneficial for both brands.”