Adap.tv announces Audience Anywhere, a tool helping advertisers reach linear TV
Adap.tv announced Audience Anywhere at Advertising Week New York, explaining it as a set of tools that empower video publishers and advertisers to reach, engage, measure and monetise audiences across linear television as well as digital, mobile and other connected screens.
The new publisher tool is part of Pathway, Adap.tv’s technology platform that processes multi-screen video advertising opportunities.
“TV consumption has never been higher, yet being able to find, package and measure those audiences at scale has never been harder. Marketers and publishers need a simple way to be able to transact with one another without requiring disparate technologies getting in the way,” said Toby Gabriner, president of Adap.tv. “Pathway’s Audience Anywhere brings the power of programmatic to all screens, enabling buyers and sellers to unlock the true value of video, whether it’s watched in the traditional TV environment or on connected devices.”
The service provides automated tools that activate data from third-party partners, bringing together traditional TV demographics with business targets to allow publishers to plan and measure their video advertising efforts across video channels.
In addition, Audience Anywhere has also extended its mobile device support through updated software developer kits for iOS, Android and HTML5.
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