Twitter and CBS announce the “most comprehensive” Amplify content deal at Ad Week New York

Twitter has struck a content deal with CBS that, as part of its Amplify programme, will allow the TV network to embed video clips from its shows into tweets.

Announced at its “Inside the Social Soundtrack” presentation at Advertising Week, Twitter described it as “probably one of the most comprehensive partnerships that you will see coming out of Amplify.”

It will involve 20 of the company’s brands and 42 of its shows, including CBS News, CNET and Gamespot as well as the roll out of a clip summarising series called “60 Minutes In 60 Seconds.”

According to TechCrunch, Twitter advertising executive Matt Derella ended the session by saying Twitter eventually “wants to be the preeminent complement to the live television experience.”

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