Tesco launches own brand tablet Hudl

By Ishbel Macleod | PR and social media consultant

September 23, 2013 | 2 min read

Tesco has today announced the launch of its own brand tablet, Hudl, which features a seven inch HD screen, with an advertising campaign by W&K to begin on 7 October.

Costing £119, the tablet will come in four colours and will feature 16 GB, running Android 4.2.2 with Tesco apps on top.

Tesco designed and built the tablet as part of its multichannel approach, with the Tesco apps featured including Blinkbox movies and TV, music and Clubcard TV - which offers free films and TV programmes exclusively for Clubcard holders, banking and shopping for groceries, clothing, homeware and more.

Tesco Chief Executive, Philip Clarke, commented: “Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.

“Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.”

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Hudl will be available to buy in store and online from 30 September.


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