Mr Monopoly’s take to streets on London to promote Monopoly Empire board game launch
Almost 100 people dressed as Mr Monopoly took to the streets of London to take part in a live treasure hunt to launch the Monopoly Empire board game.
Located at key landmarks throughout the city, the Mr Monopolys were promoting the launch of the board game which sees iconic landmarks replaced by some of the world’s most famous brands, including Xbox, Nestle, Samsung, eBay and Spotify.
There are also six new tokens in the game: a bottle of Coca Cola, a Ducati bike, an Xbox controller, a Corvette car, McDonald's fries, and a Paramount director's board.
The treasure hunt saw hundreds of consumers look to find the top-hatted mogul and claim one of the free 100 prizes including Xbox 360 consoles, Fender guitars, Spotify vouchers, Samsung digital cameras and Beats by Dre headphones.