Morphy Richards appoints Savvy Marketing for strategic marketing
Morphy Richards has announced the appointment of Savvy Marketing following a three way pitch.
The small domestic appliance company asked the three agencies to create a proposition, key art visuals and marketing collateral to demonstrate brand positioning and product benefits for a new collection due for launch within the near future.
Rod Burrows, marketing and consumer engagement centre director at Morphy Richards, said: “Savvy stood out from the competition – they demonstrated a great understanding of our business and what we wanted to achieve. They responded to our brief with an intelligent strategy demonstrated through creative and backed up with a thorough understanding of retailer and shopper insight.”
He added that Savvy will be responsible with assisting Morphy Richards with brand planning and development to ensure it is consistent with its strategy. Savvy will also be helping with marketing communications planning, including creating and producing tactical pieces and fulfilment for specific requirements.
“With over 90 per cent of all British households owning a Morphy Richards appliance, the brand is a well-loved national favourite,” said Catherine Shuttleworth, founder and CEO of Savvy Marketing. “We’re really pleased to have been appointed – we pride ourselves on developing great concepts that produce solid results for our clients. We’re delighted that Morphy Richards have the confidence in us to deliver.”
Savvy had been invited to pitch for the account.
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